Insights from the migration trenches.
War stories, platform comparisons, and the checklists we wish someone had given us 10 years ago.
Migration Planning8 min read
Why 50% of migrations overrun — and how to audit before you start
The most expensive migration mistake happens before the first data export. Here's why half of all martech migrations blow their timeline and budget, and the checklist that catches the gaps.
March 15, 2026
Platform Comparison12 min read
SFMC vs Klaviyo for mid-market ecommerce: the real comparison
Not the vendor pitch version. A side-by-side breakdown of what each platform actually delivers for a €20M DTC brand — cost, AI capabilities, composability, and migration complexity.
March 1, 2026
Migration Planning6 min read
What your vendor's migration plan is probably missing
We've audited dozens of vendor-written migration plans. These are the six gaps we find in almost every one — and why the vendor's PS team doesn't catch them.
February 15, 2026